Ekonomia Online · Media · Publishing
Relaunching a regional business publication
- Година
- 2022
- Client
- Ekonomia Online
- Industry
- Media · Publishing
- Дисциплини
- Дизајн, Развој, Маркетинг
01
Предизвикот
Ekonomia Online had a loyal readership and an outdated platform. The team needed a publishing system editors could actually use, a reading experience that respected long-form business journalism, and a growth surface (newsletter, paid, partnerships) that didn't depend on social-algorithm luck.
02
Нашиот пристап
- 01
Rebuilt the website on a custom CMS designed around the editorial workflow rather than around templates.
- 02
Designed an article reading experience tuned for mobile-first business readers — typography, in-article data blocks, and a savings/subscriptions model.
- 03
Launched a daily newsletter with a dedicated subscriber funnel and a recommendations engine.
- 04
Ran growth experiments on paid search and content partnerships in parallel for the first two quarters.
03
Резултатот
Newsletter list grew from low four figures to mid five figures inside a year. Time-on-page on long-form articles climbed by more than 60% post-launch. Newsletter became the dominant traffic driver within three months.
04
Што се промени
10×
Newsletter list growth (Y1)
+60%
Time-on-page
#1
Traffic source (newsletter)