Why we ship websites in ten days
The three-month website is a symptom, not a service level. Here's what actually makes a site take that long — and how we compressed it to two weeks without cutting craft.
Ask ten agencies how long a new website takes and eight will say twelve weeks. The remaining two will say sixteen. We ship ours in ten working days — same craft, same code quality, same design ambition. The difference is not that we work faster. The difference is what we don't do.
We don't run three-week discovery workshops. Discovery for a five-page KMU website is a phone call. You are a restaurant. You need a menu, a booking form, a map, an atmosphere. We don't need a Miro board.
We don't build a full custom design system from scratch. We keep an internal design library and adapt it. Not a template — every project gets its own type stack, colour language, motion, image treatment. But the underlying grid, breakpoint system, and component primitives are ours already, refined across dozens of shipped sites. Reinventing the button component every project is expensive theater.
We don't over-CMS. Most small business websites need static content and one form. We don't build you a Payload admin with fifteen collections and role-based permissions for a five-page site. If the content changes twice a year, the change goes through us. If it changes weekly, we add editable blocks — but only for the parts that actually change.
We write copy in the first draft. Handing wireframes to a copywriter, then re-designing to fit their copy, is the classic timeline killer. Our designers write. The words and the layout evolve together. First draft copy is 80% of the way there. The client's edits get us the last 20%.
We deploy on day one. The client sees a live staging URL the moment we start. Every change is visible within the hour. Feedback goes into the actual site, not into a PDF that then needs implementing. This alone saves a week.
Ten days is not a race. It's what a five-page site should take when the studio has good tools, honest scoping, and doesn't confuse process theater with progress.