Minna Fashion · Fashion · E-commerce
From wholesale to direct-to-consumer
- Jahr
- 2024
- Client
- Minna Fashion
- Industry
- Fashion · E-commerce
- Disziplinen
- Design, Entwicklung, Marketing
01
Die Herausforderung
Minna had spent a decade building a respected wholesale fashion business in the region. The team wanted to launch a direct-to-consumer label without diluting the wholesale relationships — and they wanted to be in-market in twelve weeks.
02
Unser Ansatz
- 01
Designed a sister identity that nods to the parent brand without overlap — same craft, different rhythm.
- 02
Built a custom e-commerce store on a headless stack with multi-currency, multi-language checkout from day one.
- 03
Shot and produced the launch campaign in-house — stills, motion, and a 60-second hero film.
- 04
Launched paid social across the Western Balkans and Switzerland on a phased budget tied to first-month sales data.
03
Das Ergebnis
Shipped in eleven weeks. Hit the first-month sales target within fourteen days of launch and crossed it by week three. Paid-media CPA stayed well below the modeled threshold across both core markets.
04
Was sich verändert hat
11 weeks
Brief to launch
14 days
To first-month target
2 markets
WB + CH at launch