Ekonomia Online · Media · Publishing
Relaunching a regional business publication
- Anno
- 2022
- Client
- Ekonomia Online
- Industry
- Media · Publishing
- Discipline
- Design, Sviluppo, Marketing
01
La sfida
Ekonomia Online had a loyal readership and an outdated platform. The team needed a publishing system editors could actually use, a reading experience that respected long-form business journalism, and a growth surface (newsletter, paid, partnerships) that didn't depend on social-algorithm luck.
02
Il nostro approccio
- 01
Rebuilt the website on a custom CMS designed around the editorial workflow rather than around templates.
- 02
Designed an article reading experience tuned for mobile-first business readers — typography, in-article data blocks, and a savings/subscriptions model.
- 03
Launched a daily newsletter with a dedicated subscriber funnel and a recommendations engine.
- 04
Ran growth experiments on paid search and content partnerships in parallel for the first two quarters.
03
Il risultato
Newsletter list grew from low four figures to mid five figures inside a year. Time-on-page on long-form articles climbed by more than 60% post-launch. Newsletter became the dominant traffic driver within three months.
04
Cosa è cambiato
10×
Newsletter list growth (Y1)
+60%
Time-on-page
#1
Traffic source (newsletter)